The world’s biggest clothing retailer, LVMH, is now launching its first ever premium men’s denim label.
The new venture, which will be called Kalex, is the brand’s first venture into the men’s fashion world.
The name comes from a German word meaning “fleece”, and Kalexa is designed to be lightweight, breathable, and soft.
The brand will also include a range of casual wear.
The clothing will be made from 100% cotton, and is expected to launch in 2017.
The label is expected, though, to appeal to women who want something different to wear with their clothes, while men who like something more tailored, formal, or casual will be able to find it.
The company will also offer men’s jeans with a variety of patterns and styles, which may include ties, patches, and other fabrics.
The Kalexi brand will have a range to choose from, and the first ones will be available in August.
The denim is also expected to be made in the UK, with new brands joining the fold.
LVMh will not reveal the exact price of the new denim, but the brand says that its “most affordable option” will be the “Breezy” option.
That will be $130 (£103) for a pair of grey trousers.
It will be interesting to see how many pairs of men’s clothes are made with Kalexes fabric, as it is likely that the company is working on making more jeans for the company’s growing denim division.
The jeans will be in “special-occasion” fabrics, which is expected.
It may be that LVM, the world’s largest retailer, is testing a range with a softer, more luxurious feel, in order to test the quality of the jeans in the market.
The more affordable, more casual styles are the first to come out of the door, and it seems likely that this will include a limited run of the Breezy denim.
The company also announced a range for men that will include men’s jackets, which it hopes to sell on a weekly basis.
The jackets will feature a “lighter” and “slimmer” look, according to the company.
“With our range of tailored and casual casual casual wear, we hope to offer you the perfect mix of stylish casual and traditional with our tailored jackets,” said Adam Bier, Lvmh’s chief brand officer.
In order to make a profit, Lvh will have to expand its operations, and its aim is to produce “the most stylish, stylish and classic clothing possible”.
It will also have to invest in new production lines, as well as invest in “more high-quality manufacturing facilities”.
It is expected that Lvahs men’s clothing will have an average retail price of $150 (£100), while its women’s clothes will be around $160 (£100).
Read more about luxury fashion at theguardian.com/luxury-fashion