Gucci founder and CEO Gianni Versace recently gave an interview to the New York Times, and his answer to the question “what is your favorite fashion brand?” is a bit of a revelation.
In the article, Versace says he’s “not really interested in clothes.
I’m really into the ideas, the process of making things and designing.”
But the interviewer asked Versace, “Is there something you do with your time that’s different than a designer?”
Versace responded, “Not really.
The whole process of design is a process, and I don’t think I’m interested in the clothes, the fashion thing, that’s what I’m doing.”
The interviewer pressed on, “But do you see yourself as a fashion star?”
Versaces response: “Not at all.”
When the interviewer said, “And is there something that’s your favorite part of being a designer that you want to share with people?”
Versaced said, not really.
He said, the way you build things is the best way to get people to look at you.
He’s not really interested.
The interview comes after Versace made headlines last year when he said he had been a designer for the past 10 years and that he never considered himself a fashion designer.
In a subsequent interview with the New Yorker, Versaces said he thought the word “designer” meant someone who had made something in their life.
The interviewer then asked, “What’s your philosophy when it comes to being a fashion person?”
Versac responded, I don.
I’ve always thought about my craft.
I think about what I’ve done and what I want to do, and that’s it.
I don, in any way, feel like a fashion photographer.
It’s like any other business.
I always thought I was more into building things.
I like to build things.
What is your philosophy?
I’m not really a fashion guy.
I love the process.
I really like the way it is, and it’s a very good process, the whole process, it’s not a gimmick.